Land Rover ties up with UK-based Bowler for joint branding

"Land Rover and Bowler have agreed to a brand partnership, formalising a relationship that has been in place for over a decade," Land Rover said in a statement.

According to the agreement, "Powered by Land Rover" badging will be displayed on Bowler's competition cars and across its marketing materials.The badge will also be highlighted in joint events and promotional activities, it added."Bowler will benefit from access to components -- powertrain and chassis engineering in particular -- and technical and development support from Land Rover," the statement added.

Commenting on the association, Land Rover Brand Experience Director (Global Marketing), Mr Mark Cameron, said: "We're proud to have been part of Bowler's success and, just as its latest models come to market, this new formal partnership will fully acknowledge the role of Land Rover technology in Bowler's high performance all-terrain cars."

Bowler Managing Director, Mr Drew Bowler, said Land Rover's support and its technology have helped the racing vehicle maker gain an incredibly strong reputation for extreme off-road performance over the last two decades.