Mahindra to bring back the Jeep
M&M is in the last lap of finalising its plans and an announcement is likely by year-end. The soft-roof Jeep will be powered by a 2.6 litre turbo-charged engine and is likely to cost Rs 4.5-5.5 lakh. Aimed at the tourist markets of Kerala, Rajasthan and the North East, the company expects to sell 5,000 units per year.
"This is part of M&M's strategy to do something different from its competitors... It may not sell too many units initially, but it's a case of simple brand positioning," a source privy to the company's plans told FE on condition of anonymity.