Maruti launches Ertiga at Rs 5.89 lakh
Designed by Suzuki, Japan with India in mind, the Ertiga will also be sold in other South-East Asian markets.
Life Utility Vehicle
Tagged as the 'Life Utility Vehicle', the Ertiga is based on the Swift platform and targets customers with large families in cities. It competes with MPVs such as the Mahindra Xylo, Toyota Innova, though at a much lower starting price. Mr S. Nakanishi, Managing Director and CEO, said: "Ertiga is a major step forward for Maruti Suzuki. Many urban families in India are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a utility vehicle.
These families are currently having to compromise, and settle for a vehicle which does not meet their lifestyle needs. The Ertiga is designed for these customers.''Maruti has invested Rs 410 crore on the MPV, which will introduce the K14B 1.4 litre petrol engine in India for the first time. The diesel Ertiga sports the 1.3 litre high-power DDiS engine, also seen in the SX4.
Source: Business Line