Piaggio launches 'Vespa' at Rs 66,661
Mumbai: Italian scooter brand Vespa was officially launched across 50 exclusive showrooms across 35 major cities. It is priced at Rs 66,661, ex-showroom Maharashtra.
Piaggio Group said that this is the first premium segment scooter.
Piaggio is also planning to bring to India more premium brands, both in scooter as well as motorcycle segments.
"Right now there is no premium segment in the Indian scooter market but we believe there is a significant number of brand-conscious young people who would like to make a statement. Vespa is creating a premium segment by targeting those customers," Piaggio Vehicles Pvt Ltd Chairman and Managing Director, Mr Ravi Chopra, said.
Engine for Vespa LX125 has been developed keeping in mind the Indian conditions but will also be used in global products of Piaggio in Europe and Asia, he added.
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