Ford Figo

Last month, we saw a lot of action in the Indian automotive industry especially in the small car segment. In fact, it seems that car manufacturers have forgotten about the other segments. Last month, GM set the ball rolling with the launch of the Beat. Later, Volkswagen launched the Polo and then Toyota showed its small car, the Etios.

Ford India invited us over to Goa for a test drive and technical briefing for their all-new small car, the Figo. This is Ford's first serious attempt to get into the small car segment and make a real challenge to get a significant share of the Indian car market. The new Figo brings Ford's kinetic design to India. It is supposed to make a static car look as if it is on the move. During an informal chat with Ford Asia Pacific and Africa Design Director, we came to know that they already had a great architecture and solid proportions from a global platform to start with.