It's here: Mahindra's new Jeep

Thar CRDe 4x4 BS IV variant priced at Rs 5.99 lakh (ex-showroom Delhi) and Thar DI BS III variant priced at Rs 4.47 lakh (ex-showroom Jaipur).

The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by December-end and the rest of India by January 2011, M&M Chief Executive (Automotive Division) Rajesh Jejurikar said.

The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India.

"Having realised the potential of this emerging segment of off-road enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for," Jejurikar said.

The much awaited 4x4 off-roader is being launched in India and is targeted at the off-roading enthusiasts, retro look seekers & people wanting to make a unique style statement.