Ford: Champions League

Rather than sponsor a team, Ford sponsors a whole league - and arguably the greatest league in the world. This year, Ford is celebrating 20 years of being a sponsor and official vehicle supplier for the UEFA Champions League, renewing its deal up to the end of the 2015 season. Ford is also a long-term sponsor of Sky's Premiership TV coverage, so it's got its fingers in a lot of very rich football pies.