The Chevrolet story: How GM did it in India
But Chevrolet in India is not big. It is a fiercely competitive market, the final frontier for the car makers of the world. For the first four months of 2010, Chevrolet's market share was 4.6 per cent -- small, though double of the 2.2 per cent in January-April 2009. The target for 2010 was 10 per cent. General Motors India President & Managing Director Karl Slym was confident till a year ago that the target will be met; not any longer. "That target was set before the bankruptcy in the United States," says he.