Car: Audi R8
Feature: Magnetic Ride dampers
The Audi R8 is almost perfect. It's lovingly fettled and polished, but if you were one of the first customers for the R8 V8 coupe back in 2006, you might have regretted your decision to opt for the tempting sounding Magnetic Ride. But who wouldn't want something called Magnetic Ride? Okay, so it cost Â£1,350 to have these special dampers fitted to your car, but if the ride quality could be transformed from supple to sporty at the touch of a button, then that had to be worth having. Right?
No. The magneto-rheological shocks fitted to the R8 didn't do a whole bunch. I remember seeing the puzzled looks on journalists' faces as they prodded the button trying to feel a difference and failing. Some thought they could. I think it was just the placebo effect. Like a lot of the annoying features we list here, these were the first generation items and they've improved a lot since then. But if you bought Magnetic Ride back in 2006, you were had.